Air Flights To Orlando - Product Design of a Travel Agency

They have to chalk out their own strategy for promoting themselves. This does not mean that the travel agencies follow the strategies of the principal suppliers for marketing purposes. Tourists also avail the services of travel agency for buying the services of the major suppliers. Hotels etc work with travel agency for distribution of their services, tour operators, tourist transport operators, suppliers in tourism industry such as airlines. Role of a travel agency is to perform as an intermediary between the producers and consumers of tourism services.

They have to decide on discounts or service charges and finalise their product mix as well as sales and promotional strategies. They go for their own market research to set the target market. Travel agencies make effort to add value to the products/services of the major suppliers.

Hotel bookings etc, airport transfers, passports etc), handle travel documents (visa, ticket booking, travel consultancy, a customer could require services like tour packages. Timing of the travel decisions or services required by the customers could also be the base of segmentation. This segmentation could be done on the basis of the motive of travel or their budget. The prospective market needs to be properly segmented. Understanding the Market
A travel agency has to take decision which market segment to target.

And profit potential, estimate future sales, one also has to do the business analysis considering costs. Determine on customer requirements and generate ideas to develop the product, a travel agency has to decide on the target market. Majority of businesses are of small level. Product Design
Travel agency business is more or less confined to sole proprietorship or partnership firms.

Services provided to walk-in customers could be different than those offered to repeat customers, for example. He can take a decision on the product design of the company, only when a manager knows about market needs. Market survey has to be conducted to understand the customer needs and get information about the practices of other agencies. It must look at the customer needs and accordingly design its products. A market oriented approach would always be better for an agency. This approach will not work, in a multi-player market, however. Disregarding customer needs, it could emphasise on products and services of tourism supply. A travel agency could have product oriented or market oriented approach in the business.